The Golden Goose
Austin, Texas
Services: Creative Direction | Brand Strategy | Logo Design | Website | Social Media | Menus | Merchandise | Print Design
A Local Legend
Creating a modern neighborhood dive bar identity with elevated cocktails built around at the legend of The Golden Goose.
Menu Design
The menu balances dive bar personality with craft cocktail sophistication. Bold serif typography paired with elegant script creates a system that’s easy to navigate while reinforcing the brand identity.
A dedicated Happy Hour section improves usability, while premium water resistant stock ensures the menus perform in a busy bar environment.
Beyond the Logo
Every customer touchpoint reinforces The Golden Goose identity—from coasters, menus, and merchandise to event posters, graphics, and social media. A limited palette, vintage inspired typography, and recurring brand elements create consistency while giving each piece its own personality.
Follow The Goose on his adventures @thegooseaustin