A disappearing light phenomenon becomes the starting point for a visual identity built around perspective.
Menu Design
Field-guide typography, custom illustration and archival cues carry the identity into the menu system.
Print & Digital Campaigns
Campaigns centered around events, promotions, and the visual mythology of the Marfa Lights.
Social Media
Extending the visual identity into social through campaign strategy, graphic design, collaboration, art direction, pacing, color and rhythm.
